Danger Zone: Inconsistent Metrics at Work

The usual “why is this number different from this number” situation

Inconsistent metrics — What, Why, How?

  • Maybe the user is active when they log in to the application?
  • Or perhaps, they are active if they perform a specific action?
  • What about if active means that the user spends a certain amount of time in the application?
When every team defines metrics their own way
When every tool uses its own models, languages, and definitions

Net Income = Gross Profit — Operating Expenses — Other Business Expenses — Taxes — Interest on Debt + Other Income

Consistency arises from standardization

When every team and tool can rely on a single source of metrics

Leaving the danger zone

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